The creation of the "It’s What’s on the Inside" campaign, aimed to realign the brand image by showcasing the quality ingredients both inside and out, catering to the preferences of modern luxury buyers.
My responsibility included leveraging key imagery to enhance the brand's visibility across a range of channels. This resulted in effectively connecting with consumers through digital and traditional marketing platforms.
The overall campaign resulted in 10% sales growth, 344% increase in Amazon sales, and a reach of 38.5M impressions.
