I am a Brooklyn-based Art Director and Senior Designer specializing in developing comprehensive 360 multi-channel experiences that seamlessly encompass digital, print, and in-person platforms. Drawing on substantial expertise in global CPG companies, including beverage, wine and spirits, retail, fragrance, and healthcare brands, my focus revolves around brand-driven strategies and the delivery of design solutions rooted in a process-oriented approach.
In my spare time, you can typically find me doodling around in my studio with my dog-shadow Vega, enjoying the great outdoors with a good book, or exploring a new restaurant. Fun Fact: I have a twin sister who is also a very talented designer and artist.
Designing comprehensive brand identities from the ground-up including complete brand guidelines, as well as establishing frameworks for new platforms and formats
Fully executing multi-channel advertising campaigns encompassing traditional media in print, retail, stadium, and OOH, as well as digital media including social media, interactive banner ads, and email marketing
UX design, mobile and desktop-first web design optimizing for user experience and brand identity
Ideation of compelling and interactive displays for festivals, trade shows, and activations, 2D renderings, and outside agency communication to ensure a successful launches
In-depth competitive and trend analysis, visual direction in tone and styling, creating key imagery, and developing impactful pitch decks
Conceptual development, 2D rendering, dieline manipulation, mechanical creation, vendor communication, and quality control
comprehensive in-store experiences, embracing dimensional POS displays, window displays, and interactive digital signage
Illustration, icons, infographics, and motion graphics
VOSS, S.C. Johnson brands, Clorox brands, Arm & Hammer, Roscato, Cavit, Samuel Waxman Cancer Research Foundation, Marc Jacobs, Calvin Klein, and Nautica
