Hachiko is like the activity tracker tech you love, just for your dog, and as with any new tech education is essential. In its retail applications, the consumer needed to be able to quickly read and understand the tracking product.
Tasked with working within the confines of existing branding, my objective was twofold: to revamp the packaging to be both friendly and informative, and to extend into three-dimensional in-store point-of-sale applications. The aim was to captivate consumer attention and provide educational support for potential buyers.
