Samuel Waxman Cancer Research Foundation is a unique cancer non-profit. Where most foundations do their own first-hand medical research and make identifiable milestones, SWCRF uses expert knowledge to fund other researchers who may make the most impact collaboratively. SWCRF aimed to recreate its existing website to improve user navigation and further develop its brand identity showcased in print materials.
The resulting design boldly takes a firm visual stance against cancer, developed with the understanding that this foundation differs from what most people know. Educating the user was key, alongside developing an information architecture for a content-rich site that remained manageable. Moreover, like any foundation, funding is vital, emphasizing the necessity for the user to easily access the donate CTA button throughout.
