Confetti! caters to the fun and fabulous crowd, and its website required a bold makeover to align with its vibrant new advertising campaign.
In the role of lead designer, prioritizing a big, bright, and unconventional approach was essential to ensure the website met brand expectations and seamlessly extended the existing branding into a comprehensive system. Through close collaboration with the development team, the outcome was a fabulous design, packed with unique animated details to amplify the brand's sense of fun.
